Birmingham / Visualising a new neighbourhood
Birmingham / Honouring the locations heritage
Birmingham / Promoting everything good
Urban regeneration specialist, Vita Group has been creating tomorrow’s urban living for the last decade, building thriving new communities which add to the city they behold. The business specialises in delivering the very best purpose-built accommodation, managing the process end-to-end and then activating communities through its outstanding approach to customer service, amenities, and tech, creating empowering experiences for residents. You can find out more about us at: www.vitagroup.com
In summer 2023, we introduced our vision for Goods Station as a dynamic hub for people to live, stay and socialise. In Spring 2024 we presented our updated proposals which were influenced by consultation with the local community and other key stakeholders.
We have now submitted a detailed planning application to Birmingham City Council seeking planning permission for this exciting new city centre destination which will include:
Delivery of 990 new homes across 3 buildings
720 new student bedrooms
278 bed hotel/serviced apartment
c17,000 sq.ft of retail floorspace including a new public food hall
Extensive high-quality public realm
£11.87m Community Infrastructure Levy Payment to Birmingham City Council
Once upon
a time
Urban regeneration specialist, Vita Group has been creating tomorrow’s urban living for the last decade, building thriving new communities which add to the city they behold. The business specialises in delivering the very best purpose-built accommodation, managing the process end-to-end and then activating communities through its outstanding approach to customer service, amenities, and tech, creating empowering experiences for residents. You can find out more about us at: www.vitagroup.com
In summer of last year, we introduced our vision for Goods Station as a dynamic hub for people to live, stay and socialise. Since then, our plans have taken shape through consultation with the local community and other stakeholders.
We are now presenting our detailed designs for this exciting new city centre destination as part of a final stage of consultation. Find out more about our proposals and get involved.
From 1886
to 1965
With the explosive transformation brought by the Industrial Revolution, the area became more and more a place of business. The makers had to make way for the goods depot and central goods station.
The bustling streets that were once lined with workshops and homes are now dominated by warehouses and shipping yards. This area became the vein of Birmingham: the “workshop of the world” now connected everywhere.
The future
is hybrid
The make and trade heritage is now combined with living and playing. Once again the neighbourhood becomes a destination for work, life and play. Imagine a mixed-use location that hosts buzzing cafes and artisan shops, but also innovative start-ups and towering spaces. A lush and green public realm for the community.
The spirit of the makers of the past is alive and well in the neighbourhood. New generations of makers and creatives are inspired by the area’s rich history and entrepreneurial spirit.