Goods Station Logo
All IS GOOD

Birmingham / Visualising a new neighbourhood

Goods Station will celebrate diversity, with a joyous and rebellious spirit. Honouring the site's rich heritage as a hub which connected Birmingham to the world through manufacturing, trade and export. Goods Station will once again become a landmark destination for Birmingham. A place to live. A place to socialise. A place for Birmingham.
A place which celebrates the good and the great in life, with attention to sustainability, prosperity, and health.

Birmingham / Honouring the locations heritage

Goods Station

Birmingham / Promoting everything good

Goods Station will promote everything that is good for you and for the community, welcoming Birmingham in, creating an inclusive place you feel a part of. Goods Station is all about good vibes, good health, good opportunities…
a good life.

Urban regeneration specialist, Vita Group has been creating tomorrow’s urban living for the last decade, building thriving new communities which add to the city they behold. The business specialises in delivering the very best purpose-built accommodation, managing the process end-to-end and then activating communities through its outstanding approach to customer service, amenities, and tech, creating empowering experiences for residents. You can find out more about us at: www.vitagroup.com

In summer of last year, we introduced our vision for Goods Station as a dynamic hub for people to live, stay and socialise. Since then, our plans have taken shape through consultation with the local community and other stakeholders.

We are now presenting our detailed designs for this exciting new city centre destination as part of a final stage of consultation. Find out more about our proposals and get involved.

Once upon
a time

Urban regeneration specialist, Vita Group has been creating tomorrow’s urban living for the last decade, building thriving new communities which add to the city they behold. The business specialises in delivering the very best purpose-built accommodation, managing the process end-to-end and then activating communities through its outstanding approach to customer service, amenities, and tech, creating empowering experiences for residents. You can find out more about us at: www.vitagroup.com

In summer of last year, we introduced our vision for Goods Station as a dynamic hub for people to live, stay and socialise. Since then, our plans have taken shape through consultation with the local community and other stakeholders.


We are now presenting our detailed designs for this exciting new city centre destination as part of a final stage of consultation. Find out more about our proposals and get involved.

From 1886
to 1965

With the explosive transformation brought by the Industrial Revolution, the area became more and more a place of business. The makers had to make way for the goods depot and central goods station.

The bustling streets that were once lined with workshops and homes are now dominated by warehouses and shipping yards. This area became the vein of Birmingham: the “workshop of the world” now connected everywhere.

The future
is hybrid

The make and trade heritage is now combined with living and playing. Once again the neighbourhood becomes a destination for work, life and play. Imagine a mixed-use location that hosts buzzing cafes and artisan shops, but also innovative start-ups and towering spaces. A lush and green public realm for the community.

The spirit of the makers of the past is alive and well in the neighbourhood. New generations of makers and creatives are inspired by the area’s rich history and entrepreneurial spirit.

A development by urban regeneration specialists Vita Group. Creating tomorrow’s urban living and environments for people to thrive.