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Birmingham / Find out more

Find out more

Urban regeneration specialist, Vita Group has been creating tomorrow’s urban living for the last decade, building thriving new communities which add to the city they behold. The business specialises in delivering the very best purpose-built accommodation, managing the process end-to-end and then activating communities through its outstanding approach to customer service, amenities, and tech, creating empowering experiences for residents. You can find out more about us at:

The site

Once filled with bustling streets of workshops and small manufacturers who were coined locally as the ‘little gaffers’, the site was replaced by the Central Goods Station at the height of the industrial revolution, becoming ‘the workshop of the world’.

Most recently home to the former Axis Building, the site covers an area of approximately 4.15 acres, bound by Holliday Street to the North, Suffolk Street Queensway to the east, The Mailbox shopping centre to the south and Centenary Plaza to the west. It sits vacant following the demolition of the Axis building last year.

As a gateway location close to New Street Station, this is a key opportunity site with huge potential in terms of the wider regeneration vision for Central Birmingham. The Draft Central Birmingham Framework 2040 envisages that redevelopment of the site will ‘deliver high-density residential and commercial development connected by new streets and squares and a reactivated canal frontage between Gas Street Basin and Mailbox’.


Our Vision

First we create life, then spaces, then buildings.

Our vision for Goods Station builds on Birmingham’s rich industrial history while embracing the spirit of innovation and connectedness. Goods Station will combine a new community and a destination: a dynamic hub where people can live, work, socialise and thrive. Residential-led, mixed use development would see:

New homes

New homes in a range of size and tenures, offering high-density, modern urban living to meet a range of needs.

Great amenities

Great residential amenities encouraging social interaction and wellbeing, from communal spaces to fitness facilities.

Commercial spaces

New homes in a range of size and tenures, offering high-density, modern urban living to meet a range of needs.

Public square

A new public square at the heart of the site, given a unique, welcoming identity by greenery, public art, seating and a range of activations. Retail and commercial spaces will face onto this bustling square, with covered spaces for food and drink outlets.
Download Goods Station Consultation Document

Movement and connectivity

As a gateway site between two key pedestrian routes, Goods Station has a real opportunity to support connectivity and access to the city centre. We want to increase access across the site and open it up to the surrounding city, linking in to the existing routes and creating a new primary pedestrian link.

Life on levels

Designed to foster a thriving community, Goods Station would combine residential, commercial, and social elements across towers of ranging heights. Public and commercial uses would activate the base of the buildings at ground floor, while residential amenities would be kept to higher levels.

Verticle Villages

A green oasis

Green Oasis

Sustainability, nature and livability are key to our vision for Goods Station, with careful thought for planting and landscaping throughout. At the ground level, lush greenery and landscape features would make Goods Station a place to explore, relax and spend time.

Curating a unique mix of experiences

Alongside retail, food and drink and public space to relax in, the new square will host a variety of other activities and experiences. A dedicated area (or ‘street’) for markets and makers activities would provide space for local creatives and traders to flourish. The square will also include dedicated areas for programmed events, gatherings, public art, and an open-air cinema, helping to ensure that Goods Station remains a hive of activity all year round.